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By Retail Insider - Balzac’s Coffee Roasters, a boutique coffee chain which offers artisanal café experiences, has officially announced the opening of two new cafés in York Region – Kleinburg and Vaughan Metropolitan Centre (VMC).
Known for its freshly roasted coffee, beautiful café designs and attention to detail, the brand’s new cafés are the first in the region, bringing the total number of Balzac’s locations in Ontario to 16.
“A proudly Canadian brand, Balzac’s was established in 1993 with the first café opening three years later in Stratford, Ontario. Balzac’s cafés serve as a community focused gathering place, with each unique location embodying the culture and historical significance of its surroundings. Both new locations compliment this focus, with the Kleinburg location housed in the newly restored Arthur McNeil House and the Vaughan Metropolitan Centre location situated in the heart of this burgeoning community, with soaring ceilings and an airy modern aesthetic.
“We couldn’t be more excited to open the doors to our new cafés and introduce more Ontarians to Balzac’s Coffee,” said Diana Olsen, President and Founder. “It’s a bit of good news in otherwise challenging times and reminds us that even with social distancing and new safety enhancements, people still love to connect through great coffee. We are also in a position to quickly adapt to further government and health regulations – should there be a need.”
While there has been a shift in consumer behaviour amidst the pandemic, Balzac’s focus continues to be on providing their customers with a safe and enjoyable café experience – whether in café or at home. To that end, the brand has strengthened their digital offering over the last six months, providing customers with an order ahead option through their App, a coffee subscription service, a contactless delivery option and same day shipping for online orders in the GTA. The shift has proven to be successful with a record number of e-commerce sales and continued brand loyalty.
In addition to carrying a variety of locally roasted blends, espresso-based drinks, baked goods and food, Balzac’s is also excited to share the launch of several new menu items in the cafés. Their limited-edition Café Harvest beverage will be available until November 1, boasting locally sourced ingredients like pumpkin puree, Canadian maple syrup and their organic Fairtrade espresso. Other items include their newly designed ground coffee in a can, and merchandise unique to their respective locations.